{"product_id":"global-business-5th-edition","title":"Global Business, 5th Edition","description":"\u003cp\u003eAchieve success in today’s global business environment with Peng’s GLOBAL BUSINESS, 5th Edition. This text uniquely addresses the critical question: “What determines the success and failure of firms worldwide?” Award-winning scholar Mike Peng explores this from both institution-based and resource-based perspectives throughout the book. Written in an engaging, conversational style, it incorporates the latest research, real-world examples, and new cases from international experts on global expansion and responses to COVID-19. Debate sections encourage critical thinking, while coverage of geopolitics, risk management, trade compliance, supply chains, and stakeholder management equips students with practical insights. Integrated MindTap digital resources further help develop a global mindset, preparing readers for success in any career.\u003c\/p\u003e","brand":"BookWave","offers":[{"title":"Default Title","offer_id":43761098457162,"sku":"GB5-ED","price":119.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/9395\/9242\/files\/1-20.jpg?v=1782814276","url":"https:\/\/bookwavestore.com\/products\/global-business-5th-edition","provider":"Book Wave Store","version":"1.0","type":"link"}