Achieve success in today’s global business environment with Peng’s GLOBAL BUSINESS, 5th Edition. This text uniquely addresses the critical question: “What determines the success and failure of firms worldwide?” Award-winning scholar Mike Peng explores this from both institution-based and resource-based perspectives throughout the book. Written in an engaging, conversational style, it incorporates the latest research, real-world examples, and new cases from international experts on global expansion and responses to COVID-19. Debate sections encourage critical thinking, while coverage of geopolitics, risk management, trade compliance, supply chains, and stakeholder management equips students with practical insights. Integrated MindTap digital resources further help develop a global mindset, preparing readers for success in any career.
